In response to growing demand for engineered wood flooring and changing consumer preferences and trends, Northern Wide Plank (NWP) has introduced five new colours. This release marks NWP’s first new colours after nearly two years, marking a notable product expansion for the brand. The latest additions include five selections from their Iconic Collection, made from North American white oak.
NWP colour designer Andrew Peebles states, “The reasoning behind our selection of these new colours extends beyond the visual appeal. Each product offers a unique approach to align with the anticipated trends in the industry. Warm, rich tones are gaining prominence, and our palette reflects a foresight into what our customers are seeking in contemporary design. We aim not just to meet but to surpass expectations, providing an array of colours that resonate with the evolving narrative of interior aesthetics.” He continues, “Another element that drives us, is to continually create some of the most natural looking and unique colours. A large part of this process that no one sees is the amount of testing we do for our products, to ensure it’s stable and will last the test of time.”
The first of the new colours, Berkshire, stands out with its smooth-surfaced white oak, artfully capturing the natural beauty of the Berkshires. This colour exhibits a harmonious blend of light to mid-tone brown with golden undertones, complemented by a water-based stain that adds a finishing touch, evoking the geological history of the iconic mountains.
Product: Berkshire White Oak Wide Plank Engineered Flooring, Character Grade, Iconic Collection
Sable brings an element of contemporary elegance with its grey undertones. The precision process, involving brushing, bleaching, and reactive stains, results in enduring style sealed with a protective Hardwax Oil finish.
Product: Sable White Oak Wide Plank Engineered Flooring, Character Grade, Iconic Collection
Inspired by the weathered charm of the Alaskan village, Juneau presents a sanded surface that captures the town's serene character. The white oil finish mirrors the hues of the iconic Mendenhall Glacier, reflecting the untamed beauty of Alaska.
Product: Juneau White Oak Wide Plank Engineered Flooring, Character Grade, Iconic Collection
Napa, an homage to Napa Valley, introduces earthy tones and a pigmented reactive stain in this engineered hardwood. Crafted from North American white oak and finished in clear oil, Napa encapsulates the Valley's timeless elegance, offering a captivating blend of colours inspired by the region.
Product: Napa White Oak Wide Plank Engineered Flooring, Character Grade, Iconic Collection
The final colour, named after the city in Arizona, Sedona, with its brown, sanded surface, aims to bring warmth and character to interiors. This addition to the Iconic Collection seeks to elevate spaces with its natural allure, paying homage to the unique charm of the Arizona landscape.
Product: Sedona White Oak Wide Plank Engineered Flooring, Character Grade, Iconic Collection
John Nagtzaam, NWP’s national sales manager reiterated “These new colours were carefully chosen to cater to our clients' ever-changing diverse design requirements, preferences, and aesthetics. We’ve developed strong relationships with our clients, from design professionals to homeowners. Our clients expect the best products and services, and we hold ourselves to the exact same standards. We believe these products will continue to propel our growth, as we continuously innovate to improve our client’s experience.”
11” hand samples for these colours are now available to order online. To view larger samples, where you can view panels and speak to an NWP expert face to face, visit one of their six North American Plank Studio locations.